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Location: Great Yarmouth, UK | Client: Norfolk Lesuire


As part of a development masterplan for the Golden Mile in Great Yarmouth, Saturn have developed the initial design proposals for a new iconic 5* hotel to be built on the sea edge.

The future of the Golden Mile at Great Yarmouth is currently similar to that of many sites at seaside locations across Britain. With a few notable exceptions, most seaside resorts have experienced a decline since their most popular times up until the 1970’s and we have to look to a form of “re-invention” of the offer in order to see a positive future.

After detailed consideration of Saturn’s feasibility and option study, which included detailed analysis of the national and local market together with research into “best practice” across the UK and overseas, our client has decided to move forward with this positive and comprehensive development of this site that will include a new landmark 5* hotel.